understand the why behind decisions
Understand why your target audience makes decisions by speaking directly to them through qualitative interviews and focus groups.
Quantitative research builds confidence, qualitative research adds context
What is qualitative research
Our trained moderators speak directly with your target audience to understand the why behind their decisions, adding context to the data. We do this virtually with small groups or one on one in depth interviews. By using a third party moderator you get honest direct feedback from your customers or target audience.
How It Works
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Step 1: Kickoff
We align on your objectives, outcomes and most importantly what success looks like. No lengthy onboarding. One conversation and we are moving.
Timeline: 1 Day
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Step 2: Discussion Guide Development and Recruiting
We decide on a method and build a discussion guide designed to get you the answers you need. We also begin the recruitment phase
Timeline: 2 Days
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Step 3: Approvals
We review the discussion guide and what the output will look like with you to make sure it fits with your objectives and vision.
Timeline: 1-3 Days
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Step 4: Fielding
We conduct the qualitative research with recruits virtually over a few days, depending on the total number of interviews.
Timeline: 5-7 Days
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Step 5: Reporting and Analysis
We analyze the results and build your deliverable. No raw data dumps. No figure it out yourself spreadsheets.
Timeline: 2 Days
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Step 6: Readout
We do a full reporting readout, telling you exactly what the data means and what you should do next.
Timeline: 1 Day