stop leaving money on the table
Uncover at what price point demand drops off for your product or service. Backed by rigorous methodologies and statistically valid results.
What is pricing research
There are 3 pricing methods that we are experts in. The right one depends on your objectives. The output of this research will tell you, with confidence, what price point is right for your product or service. The results could lead to increasing your prices which increases revenue. The results could also lead to decreasing your prices which would increase volume. Either way, you are making those decisions with data rather than gut.
How It Works
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Step 1: Kickoff
We align on your objectives, outcomes and most importantly what success looks like. No lengthy onboarding. One conversation and we are moving.
Timeline: 1 Day
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Step 2: Questionnaire Development and Programming
We decide on a method and build a survey designed to get you the answers you need. Programmed and ready to field.
Timeline: 2 Days
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Step 3: Approvals
We review the questionnaire and what the output will look like with you to make sure it fits with your objectives and vision.
Timeline: 1-3 Days
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Step 4: Fielding
Your target audience completes the survey. Quality, clean, representative data.
Timeline: 5-7 Days
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Step 5: Reporting and Analysis
We analyze the results and build your deliverable. No raw data dumps. No figure it out yourself spreadsheets.
Timeline: 2 Days
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Step 6: Readout
We do a full reporting readout, telling you exactly what the data means and what you should do next.
Timeline: 1 Day