sneak peak at the key findings

  • Trust The Team is the #1 rebooking driver

    At 14.82% importance it is nearly 2.5x more important than the next driver. Clients don’t rebook a service. They rebook people they trust

  • Pet Friendly is an underrated rebooking lever

    At 6.33% importance it ranks #2 for rebooking behind Trust The Team. Pet owners are fiercely loyal to cleaners who treat their animals well

  • Six psychographic segments

    From Silent Judges who want results with zero relationship to White Glove Loyalists who want to feel like your only client; one service approach won’t retain them all.

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what you get in the report

key drivers of satisfaction, loyalty and rebooking

Understand what actually drives client satisfaction, loyalty and rebookings with a regression based key drivers analysis. You will understand the drivers, what it means and how to implement it in your business.

 

six unique client segments

Uncover six unique client segments that have different attitudes and preferences when it comes to home cleaning. Six distinct psychographic segments were identified through k-means cluster analysis. Each segment represents a meaningfully different mindset towards cleanliness, home identity, and the cleaning service relationship.

why trust the data

We built our cleaning business from $0 to $250,000 in a year using this exact data. With over 10 years of research and insights experience, we created this study to understand what the drivers are and how to best segment our clients. The results? Higher satisfaction scores, more rebookings and more referrals.

The biggest concern we hear is around sample size. At 469 residential cleaning clients, your error range is 2%. Adding more clients returns diminishing returns in terms of data quality compared to cost.

“after putting all my clients into the new segments I was able to better serve them and increase rebookings”

“The report was easy to read, understand and implement. no data dump, just action”

“I was always guessing. this took out the guesswork and let me know exactly what to focus on”

“the value in this report is insane. you get so much great info that is normally out of reach for a business of my size. thank you!”

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